“Protecting the protectors.” That’s the mission of United Shield International. We had the opportunity to create a video outside of Chicago, IL for one of their revolutionary products. United Shield is one of the world’s leading manufacturers of personal ballistic and fragmentation protection and equipment. We sat down with the President, Brian Banducci, to discuss the product, video and his experience in collaborating with Anomaly Video on creating a product video.
United Shield is creating life saving products and their team doesn’t take this lightly. They understand that quality is the absolute priority and that one mistake on their end could mean life or death of a person wearing our products.”Two things that we will not sacrifice on are quality and performance”, says Brian.
We collaborated with Brian’s team to create a product awareness video for their Spectre II Shield, the second version of their market leading shield. The goal for this video was to make new and existing clients in the police force and army aware of the product with the improvements.
Brian says ”This is the second version of a product that is new to the marketplace and new to our company. We listened to what end users needed from the first version of the shield and made these changes in the second generation. We use what our clients ask for in order to shape where we are headed. They give us feedback and ideas and we put it into action”.
We asked Brian why he chose to work with Anomaly Video for their marketing video over other video companies. Brian shared that Anomaly was referred to United Shield by a police department who Anomaly had created a police video for. Brian also states he has seen Anomaly’s video work and was impressed. When he spoke with Seth, the owner of Anomaly Video Production, he felt that Seth understood the vision, that the price was fair and that he was impressed at how organized the video team was.
We asked Brian what he learned through the process and he stated that it’s much more involved than people think, and that it isn’t something that the United Shield team can go out and film with iPhones to get the same value….
“…The video is very high end and way exceeded our expectations.”
– Brian Banducci, President of United Shield
Brian shared that the product awareness video is being used as a social media video, linked in video, video for email campaigns and is also being used as a tool for the sales team.
Lastly, we asked Brian for advice when creating a marketing video that he would offer other companies who are looking to create a similar video using a production company such as Anomaly. He shared that “I would give more information to the Anomaly team [up front]. Luckily, you hit the nail on the head but it could have been more beneficial for you.”.
We were honored to work alongside the United Shield team to create a product awareness video for a shield that truly does protect our protectors in innovative ways.
Anomaly Video is a video production company based in the Chicago suburbs. We can help with any of your video needs, such as product videos, hiring videos, training videos, highlight reels, community facing videos, teaching videos, animation videos and more.
We are also building out a team to specifically serve companies and departments that protect and serve the community, such as United Shield and police and fire departments. If you are in need of a video please reach out to the Anomaly Video team and schedule a discovery call. Our story experts would love to uncover your story, accomplish your video goals, and well, make you look awesome.
– The Anomaly Team
